Experience

Edument AB | UX/UI designer                        Sep 2025-Present

Product: Consulting (working on multiple projects)
Project 1 (Comprehend.dev - Software Architecture Management Platform)

• Restructured application navigation and key screens, and led a UI overhaul to improve visual hierarchy, layout consistency, and interaction clarity, making complex system architecture easier to understand and more scalable.

• Designed interaction patterns for an AI-assisted collaboration system, including three discussion modes (Private, Shared, AI) and workflows for reviewing and responding to AI proposals. Transformed discussions into a structured AI-driven tool, improving collaboration and making complex technical information easier to understand and act on.

• Designed the marketing website and onboarding experience, defining an AI-focused direction and structuring content to help first-time users understand the product.

• Worked closely with developers to implement components and maintain a consistent design system using Tailwind CSS and shadcn/ui. As the sole designer in a small team, partnered with the product owner and developers, contributing to product direction and shaping key design decisions.

Project 2 (SAM Next - Fuel Station Management System)

• Contributed to the redesign of a large-scale internal system used across gas stations in Sweden, improving usability and efficiency of daily operations. Redesigned the sidebar and main navigation, restructuring content hierarchy and user flows to improve clarity and speed of use.

•   Designed complex operational forms and established consistent layouts and interaction states (read, edit, error), optimizing structure, validation, and error prevention while reducing user confusion and improving overall usability.

• Designed a QR-based feature for equipment workflows, from defining user flows and creating wireframes to iterating and delivering final UI in collaboration with stakeholders.

•   As the sole designer on the project, worked closely with developers and stakeholders to align design decisions with business and technical requirements, contributing to implementation and working with shadcn/ui and AG Grid.

SwipeJobb AB | UX/UI designer                        Oct 2024-Jul 2025

Product: Employment app driven by AI

• Conducted in-depth research on employment apps for businesses and job seekers. Analyzed market trends, evaluated competitors’ strengths and weaknesses, and identified opportunities to enhance user experience and functionality.

• Designed a comprehensive reporting dashboard for HR professionals, providing insights into the hiring process, candidate statuses, workforce metrics, and other key reports to support data-driven decision-making. Created a prototype to showcase its functionality and impact, demonstrating how it streamlines operations and improves user experience.

• Worked closely with developers, participated in strategy meetings with the startup founder, and collaborated with other designers to implement user-centered design solutions aligned with business goals.

• Improved website structure and promotional pages, contributing to a 10% increase in traffic and higher interest from job seekers and recruiters.

• Analyzed user feedback and usability issues and applied insights to improve clarity, navigation, and overall usability across the website and mobile app, resulting in a 15% increase in user engagement and a 10% longer average session duration.

Startup company "SmartUtility" | UX/UI designer                                         Aug 2023-Sep 2024

Product: Mobile application for quick utility bill payments

• Created a comprehensive design system from scratch, ensuring a consistent and cohesive user experience across all components of the platform. The implementation of this system led to a 30% reduction in design and development time for new features.

• Led the complete redesign of the website’s user interface, with a focus on enhancing usability and visual appeal. The redesign prioritized intuitive navigation, clear visual hierarchy, and responsive design, making the platform more accessible and user-friendly across devices. Key improvements included a simplified dashboard for users to easily access utility information and services, resulting in a 15% increase in user satisfaction scores and a 10% decrease in support inquiries.

• Worked closely with developers, project managers, and the project owner to make sure the design was implemented correctly and met project goals. Advocated for user-centric design principles across the organization.

• Conducted competitive analysis, performed user interviews to develop detailed personas, and reviewed app store feedback for similar applications. Gathered insights through extensive user research and usability testing, which drove iterative design improvements.

Nordwind Airlines | Commercial Aviation Manager                                         Mar 2016-Sep 2022

Product: Instruction manual for the airline's employees

• Developed a 100-page instruction manual for the aircrew from scratch, with detailed descriptions of each step a flight attendant takes. Conducted extensive literature review, researched the work methods of other companies, and incorporated the best solutions from each. These instructions are used to this day.

• Developed and implemented strategic plans to optimize operational efficiency, reduce costs, and enhance overall performance, resulting in a 15% increase in on-time departures and a 20% reduction in maintenance downtime.

• Collaborated cross-functionally with other departments, such as procurement, human resources, and customer service, to ensure seamless integration of aviation services with overall business objectives.