About&CV.
Nice to meet you! My name is Anastasiia and I am a UX/UI designer.
I am a UX/UI Designer, located in Helsingborg, Sweden. I have a passion for creating user-centric digital experiences. My goal is to create convenient and intuitive interfaces that enhance the UX and help businesses achieve their goals. I am proficient in design tools such as Figma, Adobe Photoshop, and Framer, I have a solid understanding of usability principles and design methodologies. Thanks to my previous job experience, I thrive in challenging and dynamic environments, where I can apply my creativity, problem-solving, and relationship-building skills to deliver value and results.
Born in Nizhny Novgorod, Russia, I have always been interested in design, but after high school I decided to get a degree in Business Management. After graduating I understood that I wanted to see the world. I moved to Moscow and got into a training program to become a flight attendant. Over the years, I worked for three different airlines, starting as a flight attendant and ending my aviation career as a senior metodologist, responsible for developing instructions for flight attendants.
After achieving all my goals in the aviation industry, I decided to change my profession and dedicate myself to interface design. Over the past two years, I successfully completed courses in UX/UI design, worked with a mentor, and created several projects for my portfolio. I have also been involved in developing projects for startups, where I was able to apply my knowledge and skills in practice, conducting comprehensive user research, crafting intuitive wireframes and prototypes, and iterating designs based on user feedback.
In 2024, I began an internship working on an AI-powered employment app. Since then, I have completed a Google UX/UI course and am actively engaged in a vibrant design community in Malmö.
I am a UX/UI Designer, located in Helsingborg, Sweden. I have a passion for creating user-centric digital experiences. My goal is to create convenient and intuitive interfaces that enhance the UX and help businesses achieve their goals. I am proficient in design tools such as Figma, Adobe Photoshop, and Framer, I have a solid understanding of usability principles and design methodologies. Thanks to my previous job experience, I thrive in challenging and dynamic environments, where I can apply my creativity, problem-solving, and relationship-building skills to deliver value and results.
Born in Nizhny Novgorod, Russia, I have always been interested in design, but after high school I decided to get a degree in Business Management. After graduating I understood that I wanted to see the world. I moved to Moscow and got into a training program to become a flight attendant. Over the years, I worked for three different airlines, starting as a flight attendant and ending my aviation career as a senior metodologist, responsible for developing instructions for flight attendants.
After achieving all my goals in the aviation industry, I decided to change my profession and dedicate myself to interface design. Over the past two years, I successfully completed courses in UX/UI design, worked with a mentor, and created several projects for my portfolio. I have also been involved in developing projects for startups, where I was able to apply my knowledge and skills in practice, conducting comprehensive user research, crafting intuitive wireframes and prototypes, and iterating designs based on user feedback.
In 2024, I began an internship working on an AI-powered employment app. Since then, I have completed a Google UX/UI course and am actively engaged in a vibrant design community in Malmö.
I am a UX/UI Designer, located in Helsingborg, Sweden. I have a passion for creating user-centric digital experiences. My goal is to create convenient and intuitive interfaces that enhance the UX and help businesses achieve their goals. I am proficient in design tools such as Figma, Adobe Photoshop, and Framer, I have a solid understanding of usability principles and design methodologies. Thanks to my previous job experience, I thrive in challenging and dynamic environments, where I can apply my creativity, problem-solving, and relationship-building skills to deliver value and results.
Born in Nizhny Novgorod, Russia, I have always been interested in design, but after high school I decided to get a degree in Business Management. After graduating I understood that I wanted to see the world. I moved to Moscow and got into a training program to become a flight attendant. Over the years, I worked for three different airlines, starting as a flight attendant and ending my aviation career as a senior metodologist, responsible for developing instructions for flight attendants.
After achieving all my goals in the aviation industry, I decided to change my profession and dedicate myself to interface design. Over the past two years, I successfully completed courses in UX/UI design, worked with a mentor, and created several projects for my portfolio. I have also been involved in developing projects for startups, where I was able to apply my knowledge and skills in practice, conducting comprehensive user research, crafting intuitive wireframes and prototypes, and iterating designs based on user feedback.
In 2024, I began an internship working on an AI-powered employment app. Since then, I have completed a Google UX/UI course and am actively engaged in a vibrant design community in Malmö.
Experience
SwipeJobb AB | UX/UI designer Oct 2024-Present
Product: Employment app driven by AI
• Market Research & Competitive Analysis: Conducted in-depth research on employment apps for businesses and job seekers. Analyzed market trends, evaluated competitors’ strengths and weaknesses, and identified opportunities to enhance user experience and functionality.
• Dashboard Design: Designed a comprehensive reporting dashboard for HR professionals, providing insights into the hiring process, candidate statuses, workforce metrics, and other key reports to support data-driven decision-making. Created a prototype to showcase its functionality and impact, demonstrating how it streamlines operations and improves user experience.
• Collaboration & Cross-Functional Work: Worked closely with developers, participated in strategy meetings with the startup founder, and collaborated with other designers to implement user-centered design solutions aligned with business goals.
• Website Design & Optimization: Developed and optimized key website pages, including promotional campaigns and user flows, enhancing usability, engagement, and visual appeal.
• Usability Testing & UX Improvements: Conducted usability testing sessions with real users to identify pain points in the website and app. Collected and analyzed feedback, leading to improvements that enhanced overall user experience.
Creative project team "Iskros" | UX/UI designer Jan 2024-Apr 2024
Product: Mobile application for airline employees (time management, flight schedule, policies etc.)
• Market research and analysis: Conducted in-depth market research and competitive analysis of apps for flight attendants reporting results in Google Docs and Sheets, identifying strengths, weaknesses, and key shortcomings of existing solutions.
• User research: Wrote out detailed descriptions of tasks performed by flight attendants both at home and at work using FigJam. Created a customer journey map to analyze user interaction with the application, identifying key touchpoints of their experience.
• Design development: Created wireframes for each screen in Figma, developed a design system from scratch, and completed the UI design of the app’s main screens.
E-shop "GK Sport" | UX/UI designer Nov 2023-Dec 2023
Product: E-commerce website and a mobile application for a sportswear store
• Main page overhaul: Redesigned the main page to enhance visual appeal, improved navigation, and optimized overall user experience. Conducted an in-depth analysis of user behavior on the existing page to identify areas for improvement, resulting in a more engaging and user-friendly interface. The redesign resulted in a 15% increase in user engagement.
• Developed adaptive interface sections tailored for desktop, mobile (iOS), and tablet devices. Applied Auto Layout to each section of the interface, ensuring its proper display and functionality on various devices, which contributed to a 20% increase in mobile traffic and a 10% improvement in session duration.
• UX Research: Conducted comprehensive user research, including surveys and interviews, to gather insights into user needs and preferences. Organized and executed usability testing sessions to identify pain points and gather feedback on the redesigned interface, which informed further iterations and improvements.
• Collaboration: Worked closely with the developer and store owner to implement user-centered design solutions.
Startup company "SmartUtility" | UX/UI designer Aug 2023-Oct 2023
Product: Mobile application for quick utility bill payments
• Developed design system: Created a comprehensive design system from scratch, ensuring a consistent and cohesive user experience across all components of the platform. The implementation of this system led to a 30% reduction in design and development time for new features.
• UI redesign: Led the complete redesign of the website’s user interface, with a focus on enhancing usability and visual appeal. The redesign prioritized intuitive navigation, clear visual hierarchy, and responsive design, making the platform more accessible and user-friendly across devices. Key improvements included a simplified dashboard for users to easily access utility information and services, resulting in a 15% increase in user satisfaction scores and a 10% decrease in support inquiries.
• Team collaboration: Worked closely with developers, project managers, and the project owner to make sure the design was implemented correctly and met project goals. Advocated for user-centric design principles across the organization.
• UX research: Conducted competitive analysis, performed user interviews to develop detailed personas, and reviewed app store feedback for similar applications. Gathered insights through extensive user research and usability testing, which drove iterative design improvements.
Nordwind Airlines | Commercial Aviation Manager Mar 2016-Sep 2022
Product: Instruction manual for the airline's employees
• Developed a 100-page instruction manual for the aircrew from scratch, with detailed descriptions of each step a flight attendant takes. Conducted extensive literature review, researched the work methods of other companies, and incorporated the best solutions from each. These instructions are used to this day.
• Developed and implemented strategic plans to optimize operational efficiency, reduce costs, and enhance overall performance, resulting in a 15% increase in on-time departures and a 20% reduction in maintenance downtime.
• Collaborated cross-functionally with other departments, such as procurement, human resources, and customer service, to ensure seamless integration of aviation services with overall business objectives.
Experience
SwipeJobb AB | UX/UI designer
Oct 2024-Present
Product: Employment app driven by AI
• Market Research & Competitive Analysis: Conducted in-depth research on employment apps for businesses and job seekers. Analyzed market trends, evaluated competitors’ strengths and weaknesses, and identified opportunities to enhance user experience and functionality.
• Dashboard Design: Designed a comprehensive reporting dashboard for HR professionals, providing insights into the hiring process, candidate statuses, workforce metrics, and other key reports to support data-driven decision-making. Created a prototype to showcase its functionality and impact, demonstrating how it streamlines operations and improves user experience.
• Collaboration & Cross-Functional Work: Worked closely with developers, participated in strategy meetings with the startup founder, and collaborated with other designers to implement user-centered design solutions aligned with business goals.
• Website Design & Optimization: Developed and optimized key website pages, including promotional campaigns and user flows, enhancing usability, engagement, and visual appeal.
• Usability Testing & UX Improvements: Conducted usability testing sessions with real users to identify pain points in the website and app. Collected and analyzed feedback, leading to improvements that enhanced overall user experience.
Creative project team "Iskros" | UX/UI designer
Jan 2024-Apr 2024
Product: Mobile application for airline employees (time management, flight schedule, policies etc.)
• Market research and competitive analysis: Conducted comprehensive research and analysis of employment apps targeting both businesses and job seekers. Assessed market trends, identified key strengths and weaknesses of competitors, and pinpointed opportunities for innovation to enhance user experience and functionality.
• User research: Wrote out detailed descriptions of tasks performed by flight attendants both at home and at work using FigJam. Created a customer journey map to analyze user interaction with the application, identifying key touchpoints of their experience.
• Design development: Created wireframes for each screen in Figma, developed a design system from scratch, and completed the UI design of the app’s main screens.
E-shop "GK Sport" | UX/UI designer Nov 2023-Dec 2023
Product: E-commerce website and a mobile application for a sportswear store
• Main page overhaul: Redesigned the main page to enhance visual appeal, improved navigation, and optimized overall user experience. Conducted an in-depth analysis of user behavior on the existing page to identify areas for improvement, resulting in a more engaging and user-friendly interface. The redesign resulted in a 15% increase in user engagement.
• Developed adaptive interface sections tailored for desktop, mobile (iOS), and tablet devices. Applied Auto Layout to each section of the interface, ensuring its proper display and functionality on various devices, which contributed to a 20% increase in mobile traffic and a 10% improvement in session duration.
• UX Research: Conducted comprehensive user research, including surveys and interviews, to gather insights into user needs and preferences. Organized and executed usability testing sessions to identify pain points and gather feedback on the redesigned interface, which informed further iterations and improvements.
• Collaboration: Worked closely with the developer and store owner to implement user-centered design solutions.
Startup company "SmartUtility" | UX/UI designer Aug 2023-Oct 2023
Product: Mobile application for quick utility bill payments
• Developed design system: Created a comprehensive design system from scratch, ensuring a consistent and cohesive user experience across all components of the platform. The implementation of this system led to a 30% reduction in design and development time for new features.
• UI redesign: Led the complete redesign of the website’s user interface, with a focus on enhancing usability and visual appeal. The redesign prioritized intuitive navigation, clear visual hierarchy, and responsive design, making the platform more accessible and user-friendly across devices. Key improvements included a simplified dashboard for users to easily access utility information and services, resulting in a 15% increase in user satisfaction scores and a 10% decrease in support inquiries.
• Team collaboration: Worked closely with developers, project managers, and the project owner to make sure the design was implemented correctly and met project goals. Advocated for user-centric design principles across the organization.
• UX research: Conducted competitive analysis, performed user interviews to develop detailed personas, and reviewed app store feedback for similar applications. Gathered insights through extensive user research and usability testing, which drove iterative design improvements.
Nordwind Airlines| Commercial Aviation Manager Mar 2016-Sep 2022
Product: Instruction manial for the airline's employees
• Developed a 100-page instruction manual for the aircrew from scratch, with detailed descriptions of each step a flight attendant takes. Conducted extensive literature review, researched the work methods of other companies, and incorporated the best solutions from each. These instructions are used to this day.
• Developed and implemented strategic plans to optimize operational efficiency, reduce costs, and enhance overall performance, resulting in a 15% increase in on-time departures and a 20% reduction in maintenance downtime.
• Collaborated cross-functionally with other departments, such as procurement, human resources, and customer service, to ensure seamless integration of aviation services with overall business objectives.
Experience
SwipeJobb AB | UX/UI designer
Oct 2024-Present
Product: Employment app driven by AI
• Market Research & Competitive Analysis: Conducted in-depth research on employment apps for businesses and job seekers. Analyzed market trends, evaluated competitors’ strengths and weaknesses, and identified opportunities to enhance user experience and functionality.
• Dashboard Design: Designed a comprehensive reporting dashboard for HR professionals, providing insights into the hiring process, candidate statuses, workforce metrics, and other key reports to support data-driven decision-making. Created a prototype to showcase its functionality and impact, demonstrating how it streamlines operations and improves user experience.
• Collaboration & Cross-Functional Work: Worked closely with developers, participated in strategy meetings with the startup founder, and collaborated with other designers to implement user-centered design solutions aligned with business goals.
• Website Design & Optimization: Developed and optimized key website pages, including promotional campaigns and user flows, enhancing usability, engagement, and visual appeal.
• Usability Testing & UX Improvements: Conducted usability testing sessions with real users to identify pain points in the website and app. Collected and analyzed feedback, leading to improvements that enhanced overall user experience.
Creative project team "Iskros"| UX/UI designer
Jan 2024-Apr 2024
Product: Mobile application for airline employees (time management, flight schedule, policies etc.)
• Market research and analysis: Conducted in-depth market research and competitive analysis of apps for flight attendants reporting results in Google Docs and Sheets, identifying strengths, weaknesses, and key shortcomings of existing solutions.
• User research: Wrote out detailed descriptions of tasks performed by flight attendants both at home and at work using FigJam. Created a customer journey map to analyze user interaction with the application, identifying key touchpoints of their experience.
• Design development: Created wireframes for each screen in Figma, developed a design system from scratch, and completed the UI design of the app’s main screens.
E-shop "GK Sport" | UX/UI designer Nov 2023-Dec 2023
Product: E-commerce website and a mobile application for a sportswear store
• Main page overhaul: Redesigned the main page to enhance visual appeal, improved navigation, and optimized overall user experience. Conducted an in-depth analysis of user behavior on the existing page to identify areas for improvement, resulting in a more engaging and user-friendly interface. The redesign resulted in a 15% increase in user engagement.
• Developed adaptive interface sections tailored for desktop, mobile (iOS), and tablet devices. Applied Auto Layout to each section of the interface, ensuring its proper display and functionality on various devices, which contributed to a 20% increase in mobile traffic and a 10% improvement in session duration.
• UX Research: Conducted comprehensive user research, including surveys and interviews, to gather insights into user needs and preferences. Organized and executed usability testing sessions to identify pain points and gather feedback on the redesigned interface, which informed further iterations and improvements.
• Collaboration: Worked closely with the developer and store owner to implement user-centered design solutions.
Startup company "SmartUtility" | UX/UI designer
Aug 2023-Oct 2023
Product: Mobile application for quick utility bill payments
• Developed design system: Created a comprehensive design system from scratch, ensuring a consistent and cohesive user experience across all components of the platform. The implementation of this system led to a 30% reduction in design and development time for new features.· UI Redesign: Created the redesign of the website’s user interface, making it more user-friendly and visually appealing.
• UI redesign: Led the complete redesign of the website’s user interface, with a focus on enhancing usability and visual appeal. The redesign prioritized intuitive navigation, clear visual hierarchy, and responsive design, making the platform more accessible and user-friendly across devices. Key improvements included a simplified dashboard for users to easily access utility information and services, resulting in a 15% increase in user satisfaction scores and a 10% decrease in support inquiries.
• Team collaboration: Worked closely with developers, project managers, and the project owner to make sure the design was implemented correctly and met project goals. Advocated for user-centric design principles across the organization.
• UX research: Conducted competitive analysis, performed user interviews to develop detailed personas, and reviewed app store feedback for similar applications. Gathered insights through extensive user research and usability testing, which drove iterative design improvements.
Nordwind Airlines | Commercial Aviation Manager
Mar 2016-Sep 2022
Product: Instruction manual for the airline's employees
• Developed a 100-page instruction manual for the aircrew from scratch, with detailed descriptions of each step a flight attendant takes. Conducted extensive literature review, researched the work methods of other companies, and incorporated the best solutions from each. These instructions are used to this day.
• Developed and implemented strategic plans to optimize operational efficiency, reduce costs, and enhance overall performance, resulting in a 15% increase in on-time departures and a 20% reduction in maintenance downtime.
• Collaborated cross-functionally with other departments, such as procurement, human resources, and customer service, to ensure seamless integration of aviation services with overall business objectives.
Skills
• User Research: Conducting in-depth interviews and analytics to understand target customers' behaviors, needs, and preferences.
• Wireframing and Prototyping: Creating low-fidelity wireframes and interactive prototypes to demonstrate the flow and functionality of digital products, facilitating user testing and feedback gathering.
• Customer Journey Optimization: Defining optimized customer journeys for digital services and integrated channel strategies by identifying user needs, describing hypotheses, and metrics.
• User Interaction Design: Creating intuitive and user-friendly interactions, including navigation patterns, button behaviors, and input mechanisms, to improve user task efficiency.
• Usability Testing: Conducting usability testing sessions to evaluate design effectiveness, analyzing design solutions using metrics, and developing scenarios to address user difficulties.
• Design Iteration: Iterating on designs based on user feedback to enhance user experience, including creating screens, determining element placement, and applying design guidelines.
• Competitive Analysis and Design Insights: Researching, analyzing, and providing insights on customer experiences of digital services from key competitors, including creating wireframes, components, and layouts using Autolayout.
Skills
• User Research: Conducting in-depth interviews and analytics to understand target customers' behaviors, needs, and preferences.
• Wireframing and Prototyping: Creating low-fidelity wireframes and interactive prototypes to demonstrate the flow and functionality of digital products, facilitating user testing and feedback gathering.
• Customer Journey Optimization: Defining optimized customer journeys for digital services and integrated channel strategies by identifying user needs, describing hypotheses, and metrics.
• User Interaction Design: Creating intuitive and user-friendly interactions, including navigation patterns, button behaviors, and input mechanisms, to improve user task efficiency.
• Usability Testing: Conducting usability testing sessions to evaluate design effectiveness, analyzing design solutions using metrics, and developing scenarios to address user difficulties.
• Design Iteration: Iterating on designs based on user feedback to enhance user experience, including creating screens, determining element placement, and applying design guidelines.
• Competitive Analysis and Design Insights: Researching, analyzing, and providing insights on customer experiences of digital services from key competitors, including creating wireframes, components, and layouts using Autolayout.
Skills
• User Research: Conducting in-depth interviews and analytics to understand target customers' behaviors, needs, and preferences.
• Wireframing and Prototyping: Creating low-fidelity wireframes and interactive prototypes to demonstrate the flow and functionality of digital products, facilitating user testing and feedback gathering.
• Customer Journey Optimization: Defining optimized customer journeys for digital services and integrated channel strategies by identifying user needs, describing hypotheses, and metrics.
• User Interaction Design: Creating intuitive and user-friendly interactions, including navigation patterns, button behaviors, and input mechanisms, to improve user task efficiency.
• Usability Testing: Conducting usability testing sessions to evaluate design effectiveness, analyzing design solutions using metrics, and developing scenarios to address user difficulties.
• Design Iteration: Iterating on designs based on user feedback to enhance user experience, including creating screens, determining element placement, and applying design guidelines.
• Competitive Analysis and Design Insights: Researching, analyzing, and providing insights on customer experiences of digital services from key competitors, including creating wireframes, components, and layouts using Autolayout.
Tools
Figma Notion
Figjam Miro
Adobe Photoshop ChatGPT
Framer Autodesk 3D max
Tilda Midjourney
Tools
Figma Notion
Figjam
Adobe Photoshop ChatGPT
Framer Autodesk 3D max
Tilda Midjourney
Miro
Midjourney
Tools
Figma Notion
Figjam Miro
Adobe Photoshop ChatGPT
Framer Autodesk 3D max
Tilda Midjourney
Soft skills
Teamwork Critical thinking
Communication Proactivity
Time management Empathy
Problem solving
Soft skills
Teamwork Critical thinking
Communication Proactivity
Time management Empathy
Problem solving
Soft skills
Teamwork Critical thinking
Communication Proactivity
Time management Empathy
Problem solving
Education
Google UX Design
Coursera
Jul 2024 – Present
Mentoring course of Ilya Sidorenko
Jan 2024 – Apr 2024
Mobile Application Design
Marina Abramova School
Sep 2022 - Apr 2023
Figma course
Marina Abramova School
Jun 2022 - Aug 2022
Faculty of Economics, Management, and Business Informatics (FEMBI)
Lobachevsky State University of Nizhny Novgorod
Management
Bachelor's Degree
2011 - 2015
Languages
English (B2)
Education
Google UX Design
Coursera
Jul 2024 - Present
Mentoring course of Ilya Sidorenko
Jan 2024 – Apr 2024
Mobile Application Design
Marina Abramova School
Sep 2022 - Apr 2023
Figma course
Marina Abramova School
Jun 2022 - Aug 2022
Faculty of Economics, Management, and Business Informatics (FEMBI)
Lobachevsky State University of Nizhny Novgorod
Management
Bachelor's Degree
2011 - 2015
English (B2)
Education
Google UX Design
Coursera
Jul 2024 - Present
Mentoring course of Ilya Sidorenko
Jan 24 – Apr 24
Mobile Application Design
Marina Abramova School
Sep 2022 - Apr 2023
Figma course
Marina Abramova School
Jun 2022 - Aug 2022
Lobachevsky State University of Nizhny Novgorod
Faculty of Economics, Management, and Business Informatics (FEMBI)
Management
Bachelor's Degree
2011 - 2015
English (B2)
Get in
touch
Do you have a project I could help with?
I'd be happy to discuss the opportunity
Get in touch
Do you have a project I could help with?
I'd be happy to discuss the opportunity